Our Team

Brad Rogers

Brad Rogers has over 30 years of planning and land development consulting experience.

Brad holds a Bachelor of Civil Technology (Transportation Option) Degree from Ryerson University in Toronto and is a full member of the Canadian Institute of Planners (MCIP) as a Registered Professional Planner (RPP). Brad is considered by many to be a leading planning consultant with a wide variety of land use planning experience. His depth of experience in Ontario has primarily focused on real estate development, project management and strategic planning approvals for private sector clients. His project experience includes municipal planning studies, Official Plan Amendments, Zoning By-Law Amendments, Plan of Subdivision and Condominium approvals, strategic land acquisition consulting, public consultation, site plan approvals, minor variances, expropriation and providing expert evidence at the Ontario Municipal Board (LPAT).

Brad is experienced in presenting projects to Councils, Committees and Public Meetings in Ontario. He frequently coordinates multi-disciplinary study teams reflecting varying levels of size and complexity for commercial, residential, employment, recreational, golf course and institutional developments. With land use planning and urban design support from the Groundswell team, Brad leads the business development and strategic processing of numerous development applications from acquisition to final approvals.

Brad completed the Queen’s School of Business Finance Program in 2008 and completed the Queen’s School of Business Governance Program in 2016.

Brad is the Past Chairman of the Committee of Adjustment in the Town of Newmarket and the Past President of the Lake Simcoe Conservation Foundation Board of Directors.

Brad was the Provincial Appointment to the York Region Police Services Board from 2015 to 2017.

In the past 15 years Brad has assisted in raising over a million dollars for underprivileged children in Newmarket and East Gwillimbury.

Brad is currently the Campaign Co-Chair for the Lake Simcoe Conservation Foundation campaign to raise $3 million to build a new Nature Centre at the Scanlon Creek Conservation Area. The new Nature Centre is scheduled to open in 2022 and it will be a new environmental hub estimated to annually attract 15,000 kids, seniors and community members of all ages.

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Kerigan Kelly
Senior Planner/Partner
Kerigan Kelly (BES, RPP, MCIP) is a Senior Planner and one of the founding Partners with nearly 20 years of experience in the planning and land development industry.  She has held various positions within the private sector, having worked on complex and challenging projects throughout the GTA and southern Ontario.

Kerigan brings her education in Planning and her strong Project Management abilities to Groundswell.  As Senior Planner, she provides ongoing support to clients on a day-to-day basis and is responsible for managing projects and project teams that typically involve multiple disciplines.

In addition to managing projects, she provides planning policy and development insight to her clients in order to facilitate the complex municipal approvals process.  She takes pride in helping landowners realize their properties’ potential while working to find a solution where everyone benefits.

Kerigan’s strong operational skills are applied to each project, ensuring that schedules and budgets are effectively managed.  Kerigan is qualified to provide expert evidence before the OLT (formerly OMB) and is a member of Lambda Alpha International (LAI).
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Lucila Sandoval
Senior Planner/Partner

Lucila received her Bachelors of Environmental Studies in Honours Planning from the University of Waterloo and is a Member of the Canadian Institute of Planners (MCIP) and a Registered Professional Planner (RPP). She manages a range of development projects with multi-disciplinary teams to obtain planning approvals such as Official Plan and Zoning By-law Amendments, Site Plan Applications and Committee of Adjustment Applications. In managing various development projects, Lucila works as a team player with various consultants, municipal staff and clients.

Lucila has experience with Planning Justification Reports and planning policy reviews to better understand the development opportunities of a project. She also works closely with the other Planners at Groundswell on the co-ordination of project activities, follow-ups and the day-to-day management of projects in order to achieve timely deliverables and submission preparations.

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Heath Purtell-Sharp
Senior Planner/Partner

Heath is a Senior Planner with a wide range of experience within the property and land development industry in both Victoria, Australia and Ontario, Canada. Heath holds a Honours Degree in Urban & Regional Planning from RMIT University (Aus). He has previously worked for a multidisciplinary consulting firm as a planner in metropolitan and regional Victoria (Aus).

Heath’s diverse experience in planning and development allows him to provide informed and educated planning considerations and advice. He is familiar with the practical applications of various Ontario provincial, regional and municipal by-laws and plans, allowing him to provide informed advice to achieve efficient and high-quality outcomes.

Heath is a member of the Canadian Institute of Planners (MCIP) and a Registered Professional Planner (RPP) of the Ontario Professional Planners Institute (OPPI). He possesses strong communication and analytical skills, and approaches work in a clear and logical manner.

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Nour Bedas

Nour is a Registered Professional Planner (RPP) with experience in a multitude of roles - ranging from the municipal to the private sector - in the land development industry within the GTA and southern Ontario.

Her experience includes working with multi-disciplinary teams on a variety of development projects ranging in size and complexity in order to provide planning policy, development advice, and project management to obtain planning approvals.

Nour provides ongoing support to clients on a day-to-day basis and works closely with her team to meet objectives in a timely and efficient manner.

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Jen Crainford
Office Administrator

Jen has been the Office Administrator at Groundswell Urban Planners since September 2017. Her main duties include managing the front reception, managing all administrative aspects of the company, and providing administrative and clerical support to the Partners, Planners and Technical staff of the office. Jen has over 15 years of customer service and office management experience.

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Interested in becoming part of the groundswell Team?

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